PLEASE READ THIS
Effective Date: May 19, 2020
affiliates, brands, and subsidiaries including DaVinci® Laboratories, VetriScience® Laboratories, and
PetNaturals® (referred to herein as “FSC,” “we,” “us” and “our”) in connection with its U.S.-based
websites, microsites, mobile sites or mobile applications (“Apps”) that expressly adopt, display or link
information FSC collects in connection with its pages on social media sites, such as Facebook®,
Twitter®, Google Plus® or others (collectively referred to as our “Social Media Pages”). It also applies
to personal information collected in person by FSC.
1. Information We Collect
In the past 12 months we may have collected various types of information, including:
- Location: We use various technologies to learn your geographic location, including
by collecting your IP address or other device information, which may depend on your device’s
settings for location services.
- Device Information: When you visit our Websites, use our Apps, interact with our
Social Media Pages or online ads, or open our emails, we learn about your browser, device type, IP
address, internet service provider, the name and version of your operating system, the name and
version of your browser, the date and time of your visit, the pages you visit, and any search terms
you enter while on the Websites.
- Contact and Account Information: We collect contact and account information, which
includes personal information (e.g., name, address, telephone number, email address, billing
address, shipping address, business information, job title, payment card information and, account
name and password) that you knowingly provide when you use the Websites.
- Payment Details: On some of our Websites you may be able to make purchases. Where
you make a purchase on one of our Websites your payment details will be collected in connection with
- Call records, email records, text records, video, and chat logs: If you call,
email, text, or chat with our customer service agents, we may keep records of those conversations.
- Shopping History: We keep track of your shopping history with us, including the
items you purchase, return or exchange, or add to your shopping cart.
- Website/Apps Interactions: We collect information about your interactions with our
Websites and Apps, including pages visited, links clicked, buttons clicked, mouse movement, scroll
behavior, and non-sensitive keystroke activity. This data may then be used to create a “session
replay” of your interaction, which may be used to troubleshoot customer service issues, either
individually or in the aggregate, to improve site functionality and to analyze user interaction.
This information could include personal information, depending on what information you provide.
- Submitted Content: We collect any content you submit to our Websites or Social
Media Pages including photos, videos, or reviews.
- Demographic Information: We have access to demographic details about our customers
such as birthdate, gender, ZIP code, and other similar details.
- Social Media Usage: We receive aggregated information about people who visit and
interact with our Social Media Pages.
- Inferences: We may draw inferences about any of the information above that may
relate to your preferences, or other matters.
2. How Your Information is Collected
We may collect the information described above directly from you, from third parties we partner with, or
through cookies or other automated means. These sources may include:
- You: We collect information directly from you, whenever you: make a purchase; sign
up for a newsletter, contact us with questions or comments; upload content to our Websites, Apps, or
Social Media Pages; enter our contests, sweepstakes, or other promotions; add items to your shopping
cart; create account, respond to a survey; apply for a job; or fill out any forms on our Websites,
Apps, or Social Media Pages.
- Your Device or Browser: Certain information is automatically collected from your
device or browser and analyzed when you visit our Websites, use our Apps, interact with our Social
Media Pages or online advertising, or open our emails or newsletters.
- Third Parties: We work with third parties who provide services to us, like
analytics or advertising companies. These third parties share information they have collected with
us. Your information may also be collected and processed by third parties, such as the payment
providers you select, who will process your information independently in accordance with their own
- Social Media Platforms: Social media platforms share information, which is
typically aggregated and doesn’t include personal data, with FSC. You can learn more about how
social media platforms collect and use your information by reviewing their privacy policies and
tags (tiny graphic images embedded in a website or email), web beacons, and other similar
technologies to automatically collect information when you visit our Websites, use our Apps, or
interactions with our Websites, Apps, or emails over time, for example, which pages you visit, which
links you use, and how long you stay on each page. We also contract with third party advertising or
similar technologies to collect information about your interactions with our Websites and Apps and
interactions with other websites. These advertising companies may use and share the information
gathered to deliver ads moretailored to your interests. We receive aggregate information from these
third parties to understand our advertising effectiveness. Any information collected by us or
information we collect about you.
- Publicly Available Data: We may combine the information you provide to us with data
that is publicly available and data that we collect on our Websites or receive from other sources.
3. How We Use Your Information
- Fulfillment: Fulfilling your orders and other requests, including, but not limited
to, processing payments, confirming or updating you on the status of your order, delivering
packages, and responding to your customer service inquiries.
- Advertising: Presenting advertising online and via email, or other communication
channels, including through partnerships with social media platforms and internet search engines.
- Understanding our customers: Analyzing your activity with us (including your
interactions with our Websites, Apps, Social Media Pages, and emails or other forms of
communications, analyzing trends and statistics). We keep track of the pages you visit and the
manner in which you use the Websites to determine what products are most popular and whether to make
changes to the Websites. We may, from time to time, review your information and information of other
customers to help us analyze trends, purchasing patterns and preferences, and demographics.
- Personalization: Using your preferences and other collected information to
personalize your shopping experience by using your product interests, shopping patterns, and
purchase information to recommend other products, services, or promotions that we believe you may be
interested in as well as personalizing advertising and experiences on our Websites, Apps, emails,
- Communications: Communicating with you, including responding to your requests and
asking for feedback through surveys or other messages.
- Promotions: Running contests, sweepstakes, or other promotions.
- Hiring: Recruiting and hiring FSC employees. When you use any of our Websites to
apply for a job, you will be asked to provide certain personal information, such as your name,
address, telephone number, e-mail address, educational background and employment history. You may
also send us your résumé and other information relating to your job search or application. We use
this information for recruiting and employment purposes. If you are hired by FSC, the information
you provide during the recruiting process will become part of our employee records. If you are not
hired by FSC, we may retain your information to allow us to contact you if another suitable
employment opportunity becomes available.
- Customer Experience: Serving content on our Websites, Apps, and Social Media Pages
and developing our products and services.
- Security: Protecting FSC and our customers from fraud, security threats, and other
illegal or harmful activity. We and our third party service providers may disclose specific
individual information if we or they reasonably believe it is necessary to: (i) investigate any
suspected misuse of any of the Websites; (ii) protect or defend the rights, property and interests
of FSC, our customers, or the interests of our third party service providers; or (iii) under exigent
circumstances, to protect the personal safety of users of any of the Websites or the public.
- Legal Obligations: Complying with legal and regulatory requirements and responding
to requests from courts or other government bodies.
4. How FSC Shares Information with Service Providers and Third Parties and
For What Purposes
FSC may share personal information with third parties for certain purposes. For example, we share
personal information with:
- Service Providers: We partner with third parties to assist with many aspects of our
business, including fulfilling orders, advertising, analyzing your interests and activity on our
Websites and Social Media Pages, and helping us communicate with customers. These third parties may
provide services related to any of the purposes described in How We Use Your Information, and we may
share with them any types of information described in Information We Collect. We may also receive
information collected by these third parties and combine it with the information we have collected.
Some of these third parties may be located outside the United States. Your information may also be
collected and processed by third parties, such as the payment providers you select, who will process
your information independently in accordance with their own privacy notices.
- Marketing Providers: We partner with third parties to assist with the advertising
and marketing of our business. We may share with them the types of information described in How We
Use Your Information.
- Other Third Parties: We will disclose information about you, including to
government bodies or law enforcement agencies, when we believe it to be necessary for compliance
with the law or to protect our Websites and Apps, our users, or the public.
5. Your Privacy Choices
You can control the information we collect and use in the following ways:
- Location Information: You can disable location-based services on your mobile device
or web browser by adjusting the settings on your device or browser. This will prevent our Websites
from accessing your location information. Note that some services may not be available if you
disable location-based services, and you may experience difficulties shopping online at the
- Emails: You can unsubscribe from marketing emails or our newsletter by clicking the
unsubscribe link in the footer of such email.
- Online Accounts: You can keep your contact information and payment methods accurate
and up to date by logging into your account on our Websites. If you wish to cancel your account,
email us at firstname.lastname@example.org.
of social media platforms on which FSC has Social Media Pages. Please review the terms, policies,
and settings of those social media platforms if you have questions about how they collect and use
- Online Advertising: For information about opting out of third party advertising,
visit: NAI Opt-Out or DAA. You can
also click on the icon that may appear on some of our advertising served through this technology. We
may use more than one third party company for placing this advertising, which would require you to
opt out of each company.
- Parties to a Business Transaction: Your information may be transferred to another
entity that succeeds to all or part of FSC’s business in connection with a sale, reorganization,
consolidation or merger. Your information may be shared under obligations of confidentiality and
non-disclosure to a prospective successor or purchaser of FSC’s business.
FSC does not knowingly or purposefully request or collect personal information from any person under the
age of 16 years old. If you believe that your child under the age of 16 has submitted personal
information to FSC in connection with our Websites or Apps, please contact us at
We take steps to help protect the confidentiality and security of your personal information. Although we
use measures to protect your personal information, in general, information transmitted through the
Internet may not be completely secure. Accordingly, we cannot guarantee the security of information
provided over the Internet or stored in our databases. Your transmissions are, therefore, at your own
risk. You can protect your information by selecting strong, unique passwords for your accounts and any
associated email addresses.
8. Supported Web Browsers and Do Not
We recommend that you use the latest web browser versions to optimize your experience. Older web browser
versions may not be able to access or utilize all pages on our website as intended. FSC may not be able
to receive or honor web browser “Do Not Track” signals and our Websites may continue to collect
the time they are posted and your continued use of our sites after posting will constitute acceptance
of, and agreement to be bound by, those changes. If we make any material changes to our privacy
10. Governing Law
Vermont, without giving effect to its conflicts of law provisions. By accessing or using the Websites,
you consent and submit to the exclusive jurisdiction and venue of the state and federal courts located
11. Links to Other Websites
Our Websites may, from time to time, contain links to websites owned and operated by third parties
(“Third Party Sites”). We encourage you to review the privacy policies of such Third Party Sites so that
you understand how those websites collect, use and share your information. We are not responsible for
the privacy policies or other content on Third Party Sites.
order or if any provision is held invalid by a court with competent jurisdiction, then such provision
will be deemed to be restated to reflect as nearly as possible the original intentions of the parties,
assert or rely upon any such provision or right in that or any other instance, rather, the same will be
and remain in full force and effect.
13. Contact Us
We welcome your comments and questions. Please contact us at:
929 Harvest Lane
Williston, Vermont 05495
14. Supplemental Privacy Notice for
As a resident of California, you have rights under the California Consumer Privacy Act, California Civil
Code § 1798.100 et seq., (with any implementing regulations and as may be amended from time to time,
“CCPA”) relevant to your Personal Information (as defined under the CCPA), as well as other laws. The
rights described herein are subject to exemptions under the CCPA and other limitations under applicable
California Consumer Rights Under the CCPA: If your Personal Information is subject to the CCPA, you may
have certain privacy rights with regard to that information. You may have the right to:
- Request that we provide you access to the following no more than twice in a 12- month period:
- the categories and specific pieces of Personal Information that we have collected about you;
- the categories of sources from which the Personal Information is collected;
- the business or commercial purpose for collecting or sharing your Personal Information;
- the categories of third parties with whom we share your Personal Information; and the
categories of Personal Information that are sold (as defined under the CCPA) and the
categories of third parties to whom the Personal Information was sold.
- Request that we delete your Personal Information, subject to exceptions under the CCPA or other
applicable law; and
- Request that we not “sell” your Personal Information by opting out of the sale of your Personal
California residents also have the right not to receive discriminatory treatment for the exercise of any
of the privacy rights conferred by the CCPA, as described in this section. FSC will not discriminate
against you because you have exercised any of your rights under the CCPA.
How to Submit a Request
If you wish to exercise your right to request access to your Personal Information, to request deletion of
your Personal Information, or to request that we opt you out of the sale of your Personal Information,
please call us toll-free at
FSC is required to provide you with access to your Personal Information or delete your Personal
Information only in response to verifiable consumer requests. We will compare the information you
provide in the webform or to our customer service agents via the toll-free number, to any information we
may have in our possession in order to verify your request. You may be asked to provide us with
information such as your home address, email address, and telephone number. We may also contact you to
request additional information in relation to your request. The information you provide must match the
information we have in our possession. This measure is in place to help ensure that Personal Information
is not disclosed to any person who does not have the right to receive it. The information collected
through this process will be used for verification purposes only.
Please note that you may authorize an agent to exercise any of these rights on your behalf by contacting
us toll-free at 1-800-451-5190. If you use an
agent, we will take measures to verify your agent’s authorization similar to the verification described
above for fulfilling any access or deletion requests. We may require more information to ensure proper
verification of you and your agent’s identity and authorization.
Categories of Personal Information Sold
In the previous 12 months, FSC has sold (as defined under the CCPA) the following categories of Personal
Information: contact information, device information, location information, website usage, shopping
history, social media usage, and profile information.
Categories of Personal Information
Disclosed for a Business Purpose
We share personal information about you with service providers and third parties for business purposes,
such as operational purposes and other purposes related to providing you with the products and services
you seek from us. For more information about the business purposes for which we disclose personal
information, see How FSC Shares Information with Service Providers and Third Parties and For What
Purposes and see Information We Collect for what types of information may be shared.
If you have opted-out of the sale of your Personal Information, you are welcome to opt back in at any
time. To opt-in, contact us via email at email@example.com and clearly request to opt-in
to the sale of your Personal Information.
Additional California Privacy Rights
California residents may also ask us to provide them with (i) a list of certain categories of personal
data that we have disclosed to third parties for their direct marketing purposes during the immediately
preceding calendar year, and (ii) the identity of those third parties. California residents may make one
request per calendar year.
To make this request, you may contact us at firstname.lastname@example.org. In your
request, please include a subject line that states “CA Shine the Light Request”, state that you are a
California resident, and provide a current California address for our response.
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herein are reserved.